What does SEO control?
SEO owns public access, rendering, indexability, canonicals, page purpose, internal links, and conventional Search performance. A crawlable, useful site is the prerequisite for the Google-specific work that follows.
Search and AI visibility
Use one evidence system across four different visibility outcomes.
SEO, AEO, AI Overview optimization, and GEO support different stages. Phase One keeps their controls and measurements separate while fixing shared root causes once.
What does AEO improve?
Answer Engine Optimization structures verified answers around real customer questions. A strong answer names the subject, gives the useful answer early, preserves qualifications, connects evidence, and provides the next decision path.
The free audit can observe structural preparation. It cannot prove that a featured answer, voice product, or retrieval system extracted the answer.
What does Google AI Overview readiness require?
Google AI Overview work begins with ordinary Google Search eligibility and snippet controls. Google documents no special AI schema or required AI file. Inclusion and supporting-link selection remain external platform outcomes.
A human-reviewed study can add authorized Search Console evidence and dated supporting-link observations without presenting a sampled result as a guarantee.
How does GEO measure generative visibility?
Generative Engine Optimization evaluates whether an exact product and mode can access, mention, cite, and accurately represent the business under declared conditions. ChatGPT Search, Perplexity, Gemini, and Claude remain separate surfaces.
Phase One strengthens canonical entity facts, original evidence, and legitimate corroboration. It does not manufacture mentions, reviews, citations, or consensus.
Next step