Name the customer job
Give the page one primary audience and task. Explain the service, who it helps, where it applies, what inputs or constraints matter, and what the customer should do next.
Phase One insight
Make the service page useful before making it extractable.
Answer readiness begins with a real customer decision, not a fixed paragraph length or a page built for every keyword variation.
Published 2026-07-26 · Reviewed 2026-08-06 by Phase One Devs · Editorial guidance, not observed demand data
Build a complete answer unit
Use a descriptive heading, state the useful answer early, preserve the condition that changes the answer, and place evidence beside the claim. Procedures need prerequisites, ordered steps, decision points, failure conditions, and verification.
Avoid extraction theater
Do not force every answer into 40 to 60 words, repeat thin FAQ headings, hide exceptions, or add schema for content that is not visible. A clear passage is an experiment in comprehension, not a citation guarantee.
Primary guidance used for this guide
Next step